Gareth B Jenkins Gareth B Jenkins Content Strategist | Copywriter | Scriptwriter

The Brief

Working from the UX wireframes to map the user journey, I produced online copy for Land Rover's 2018 model year Range Rover Sport. I worked closely with the Creative Director responsible for producing the long form copy to ensure messages aligned across channels. 

The Results

From publication on 1 December 2017 to June 2019, we helped the client achieve...

  • 17,870,014 unique users
  • 3,257,365 vehicle configurations completed (a 26.5% increase on the previous year)
  • A 163.1% increase in online lead completion
  • A 56% increase in test drive requests

The Content

"With sportier design cues and a powerful, muscular stance, Range Rover Sport is designed for impact. Cleaner, more dynamic, there’s a contemporary feel everywhere you look—from the Range Rover Sport grille, redesigned bonnet vents to the refined, yet sporty wheel options."

"Muscular and perfectly proportioned, Range Rover Sport is designed to command attention wherever you take it."

"Luxurious, supremely comfortable and exceptionally functional, Range Rover Sport is a driver’s vehicle through and through."

"Range Rover Sport’s presence is more formidable than ever. With its distinctive silhouette, rearward sloping roof and continuous waistline, Range Rover DNA is unmistakable throughout."

The full set of copy is available to view in situ at