The Brief
Copy for a 'tease' configurator, showing Facebook users some of the customisation options available on the new 2021 Range Rover.
The Content
- 3 model choices
- 15 colour choices
- 9 wheel choices
- 6 interior choice
This created 90 results, each with its own film content.
The Results (November-December 2021)
- 366K views on Facebook
- 46.5K click throughs
- 811 SV sessions