From a rainy afternoon at the client HQ in Gaydon, speaking to Gerry McGovern and the Jaguar Land Rover design team, through to the reveal in late October 2021, delivering the Range Rover digital experience (DX) was an incredible journey.
Copy and content strategy for the product pages of the New Range Rover. Moving the product content from an out dated UX structure to the new 'GNS' structure in 2021. The new UX and copy direction were designed to deliver a better user experience and increase conversions for the client.
The Results (October – December 2021)
- 8 million unique users
- 2.2 million configuration starts with 50 per cent completion.