Working closely with UX, Design and Art Directors to produce consumer copy and UX copy that works well with the imagery and aligns to the user journey.
I worked closely with the Creative Director and account managers for Jaguar to ensure messages aligned across channels. The copy was developed as the global template before being translated and localised for 26 markets.
My input into the project
- Reviewed the new F-TYPE product offering with the client and colleagues
- Reviewed competitor approaches and how Jaguar needed to position its content
- Discussed and implemented user needs with client’s Insight and Product teams
- Produced copy for jaguar.com. SEO keywords included where appropriate
- Reviewed and amended copy following client feedback.