Gareth B Jenkins Gareth B Jenkins Content Strategist | Copywriter | Scriptwriter

THE BRIEF 

Jaguar owners (and would-be Jaguar owners) embrace unconventional decision making, trusting their instincts and pushing against the flow. They know this can deliver a better outcome. They know there’s alway a choice.

THE GOAL 

Through influential voices that span our ATL talent, globally recognised thought leaders, local storytellers, existing owners, client leaders and client affiliates, we want to explore the incredible outcomes choices can have, if only we’re brave enough to make them.

MY INPUT INTO THE PROJECT

• Quick win concept for digital channels and e-brochures

• Out of home activation ideas

• Copy for presentation deck

• Presentation of ideas to Executive Creative Director

CONCEPT 1: HAVE YOU CONSIDERED? 

I want a Jaguar. I want a red Jaguar. I want a red Jaguar with a Petrol engine and 20” inch wheels...

The Jaguar.com configurator allows a user to personalise a vehicle to their tastes. This update would create a pop out tray following the completion of their configuration showing their chosen colour and trim on other Jaguar vehicles. 

A quicker, and easier to develop solution, would be to include preset results in the downloadable personalised configurator PDF users can create in the Downloads section.  

CONCEPT 2: WELCOME TO THE CLUB

For Jaguar owners, exclusivity is beyond the drive. Partnering with First Class Lounges, members clubs and other exclusive establishments, we would provide automatic access for those who arrive in a Jaguar.