Gareth B Jenkins Gareth B Jenkins Content Strategist | Copywriter | Scriptwriter

The Brief

Working in conjunction with a UX Architect and Art Director, I produced the supporting online product and feature copy for special edition Jaguar E-PACE Chequered Flag. Copy was created for the global account. This was then translated for 26 markets. I worked closely with a Creative Director to align messages with other channels.

The content was published on 2 May 2019.

Copy is designed to inform, intrigue and support the user intent as they move through the user journey to configure their E-PACE or to find a retailer to arrange a test drive.

The Results

In the first two months, we helped the client achieve the following for E-PACE and E-PACE Chequered Flag...

  • 1,907,414 unique users (a 13.7% increase on the previous year)
  • 191,768 vehicle configurations completed
  • A 4.2% increase in finance quote leads


The Content

"NEW E‑PACE CHEQUERED FLAG: STEAL THE SPOTLIGHT."

"A fresh take on E‑PACE.E‑PACE Chequered Flag unites dynamic design with unique detailing to create the perfect celebration of the vehicle’s sporting character."

"Exemplary materials and striking finishing touches make E‑PACE Chequered Flag a place you’ll want to be. The driver‑focussed interior features Ebony grained leather complemented by exclusive Flame Red stitching."

The full set of copy is available to view in situ at www.jaguar.com.