Gareth B Jenkins Gareth B Jenkins Content Strategist | Copywriter | Scriptwriter

THE CHALLENGE

Every year around Christmas, lots of us buy stuff that we don’t really need. Sometimes it feels like we’re just buying things for the sake of it.

Imagine a world where you could shop your heart out, leave with nothing, and feel great.

THE RESPONSE
Choose Love is the world’s first store that sells real products for refugees.

From children’s coats to hot food and blankets, every purchase goes goes towards a similar item for someone who truly needs it.

Choose Love is a partnership of Glimpse and the charity Help Refugees. The partnership has opened Choose Love stores in London for two years running, and in 2018 it opened one in New York City.

MY INVOLVEMENT

I've been volunteering with Glimpse since January 2017. For Choose Love, I joined an Ideation session on 18 October 2017 designed to help shape the Choose Love shopping experience. This included copywriting for the website and social media activation and customer takeaways.