Working in conjunction with a UX Architect and Art Director, I produced the supporting online product and feature copy for the Land Rover's 20MY Discovery Sport. Copy was created for the global account. This was then translated for 26 markets. I worked closely with a Creative Director to align messages with ATL, social and printed material.
The content was published on 23 May 2019.
Copy is designed to inform, intrigue and support the user intent as they move through the user journey to configure their Discovery Sport or to find a retailer to arrange a test drive.
In the first four weeks, we helped the client achieve...
- 784,928 unique users (an 18.2% increase on the previous model year)
- 279,316 vehicle configurations completed (a 24.9% increase on the previous model year)
- A 12.9% increase on page views per user
- A 44.4% increase in online lead completion
The full set of copy is available to view in situ at www.landrover.com.