A promotional video for the CASE Europe 2016 Annual Conference (think Cannes Lions for the education sector).
I hired the videographer and wrote a set of key questions to ask carefully selected interviewees. The script was drafted based on these questions and adapted to take account of any incidental footage picked up during filming.
The video content was promoted on CASE social channels, embedded on the Annual Conference ticketing website and included as a link in email marketing.
I also produced cross-channel copy to support the marketing of the 2016 Annual Conference.
Always at the heart of the profession and the heart of the debate And this year at the heart of Europe too CASE Europe Annual Conference Brussels, Belgium 30 August - 2 September 2016 Find out more at www.case.org/ceac16.