"The single biggest problem in communication is the illusion that it has taken place." George Bernard Shaw
award-winning writer and experienced communications coordinator who started in
print but has developed campaign, social and digital media skills. Corporate and third sector experience;
both agency and in-house.
Senior Online Communications Officer (Knowledge Centre) at University of Warwick
Higher Education | Coventry, United Kingdom, GB
An award-winning writer and experienced communications editor who started in print editorial but has developed campaign, event, social, online and digital media skills. UK-based but spent three months working in Belize and has studied in the USA at Louisiana State University. Corporate, education and third sector experience; with this gained both in-house and through agency-based clients. Established project and agency management, and successfully project managed two website redesigns whilst maintaining the day-to-day management of those channels.
2013 - Present
Senior Online Communications Officer (Knowledge Centre) / University of Warwick
Online Writer / University of Warwick
Creation of online content (text, audio and sourcing images) for the University's Knowledge Centre (an online portal designed to give alumni and, more recently, a broader range of stakeholders, access to the research, thinking and ideas of Warwick academics. The role also involves marketing the Knowledge Centre, and specific content, through social media, online forums and potential distribution partners. Since April, the post has involved acting up into the editor and sub-editor positions. This has has led to wider attendance at University events, generating additional content ideas, commissioning Warwick academics (and, to a lesser degree, academics at the University's partner Monash University in Melbourne, Australia) to write copy or appear in podcasts and scheduling the submitted content. The role also involves supporting University-run events such as the Global University Summit 2013 and the Warwick Commission on the arts. A thank you letter, from the Vice Chancellor of Warwick, was received for the Summit work.
Stakeholder Analyst / Severn Trent Water
Working across the Water Strategy team, the role involved facilitating effective stakeholder relationships, both internally and externally. This included developing stakeholder strategies with managers and their teams, developing and monitoring a series of KPIs for engagement and supporting the delivery of clear and consistent messaging in Severn Trent's PR14 business plan submission.
Communications coordinator / CUSU (Coventry University Students' Union)
Production of publications and electronic media and managing the organisation's relationship with its web agency, BAM. Outputs included proofreading the monthly student newspaper, writing and developing search-optimised copy and scheduling the content accordingly, developing social media channels (facebook, twitter and Google+), writing campaign literature and proofreading merchandise. Supported the management team and elected representatives in developing and setting communications priorities. Developed standards and best practice for the student-led media teams alongside a house-style for the commercial side of the Students' Union in order to develop and maintain the CUSU brand. Led the development of marketing content for key democratic events and briefed designers and animators to produce supporting material. Worked with Coventry University's press and media team to develop mutually beneficial campaigns.
Managed online channels and print media for the conservation NGO. Edited the website and publications, including funding applications and the joint regional management plan for Ya’axché and NGO TIDE. Worked with external sponsors at the UNDP and Fauna & Flora International.
Editor / Summersault
Web editor / National Union of Students (UK)
Online content management – editing, generating and scheduling content from staff, elected trustees, partners and NUS members. Worked with managers, colleagues and trustees to set editorial priorities. Content was a mixture of video, audio and text. The site editorial ranged from blogs to white papers and research. Initially edited two websites (one public facing and the other membership-focused). Project managed the development of, and migration to, www.nus.org.uk; working closely with the external agency Code Computerlove alongside internal stakeholders in design, marketing, membership and IT. Produced monthly and weekly e-newsletters as well as promotional video and audio.
Editorial and PR coordinator / Society of Operations Engineers
Edited the SOE’s monthly magazine; a four page industry training newsletter; the organisation’s website and the SOE’s blog. Worked closely with the online communications officer, marketing manager and membership manager to develop content that met strategic aims, audience expectations and coordination between different departments. Added social media to the organisation’s communications strategy. Interviewed senior executives and partner organisation's and related businesses alongside commissioning third party content from the membership and editing it to the publication's house style.
Assistant editor / Trident Communications
Worked with several clients to create, develop and schedule internal communications content (primarily in monthly and quarterly print publications but also for the intranets of Severn Trent Water, Pfizer and the primary client associated with this role, Tarmac). Client-Agency integration was achieved through a presence at the client's head office and/or national sites once a month.
University of Wales, Swansea
Bachelor of Arts (BA)
American/United States Studies/Civilization
Louisiana State University
American politics and literature
Podcasting, listening to Radio 4, football, running, walking my dog, reading post-modern literature and graphic novels.
THURSDAY, Nov. 21, 2013 (HealthDay News) — Putting healthier foods at the start of a buffet table can help diners pass up more fattening fare, according to a new study.
Researchers found that when healthy foods are seen first, people are more likely to select them and less likely to crave higher-calorie foods that may be farther down the buffet line.
"Each food taken may partly determine what other foods a person selects," the researchers said. "In this way, the first food a person selects triggers what they take next."
For the study, published recently in the journal PLoS One, the researchers provided two breakfast buffets to 124 people. In the first buffet, the participants encountered healthy foods, such as fruit, low-fat yogurt and low-fat granola, first. In the second buffet, high-calorie foods, such as cheesy eggs, fried potatoes and bacon, were at the start of the line.
The study revealed that when healthy foods were offered first, 86 percent of the diners selected fruit. But when more fattening foods were seen first, only 54 percent took the fruit. Similarly, when high-calorie foods were at the front of the buffet line, 75 percent of the participants chose cheesy eggs, compared to 29 percent of those on the healthy buffet line.
"The first three food items a person encountered in the buffet comprised 66 percent of their total plate, regardless of whether the items were high- or low-calorie foods," behavioral economist Brian Wansink, of Cornell University, said in a university news release.
The order of foods in a buffet played a role in what the participants chose to add to their plate, said the researchers, who dubbed this a “trigger effect.”
"There’s an easy take-away for us: Always start at the healthier end of the buffet," Wansink said. "Two-thirds of your plate will be the good stuff."
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